Google Analytics 4 Services

Google Analytics 4 Experts

Google Analytics 4 is a complex measurement tool that, when implemented properly, can give you an in-depth view of your website performance. Our Google Analytics 4 experts understand how to create a measurement strategy that will improve your marketing efforts. We focus on:

Understanding your true business needs
Tracking what matters most so you can tie marketing back to business outcomes
Ensuring data accuracy (our migration and audit services improve data accuracy by up to 60%)

Don’t waste your marketing dollars on unknown performance–ensure your property is set up and customized to your specific business needs.

Set up a GA4 consultation today

Schedule an Analytics Consultation

Complete the form below to set up a time to meet with our data experts

Click here to book a free 15-minute call

Get the Most Out of Your Website Data

GA4 is a complex platform that lets users dive deep into their website performance with capabilities not previously supported in Universal Analytics. To take advantage of all that GA4 has to offer, marketers must set up their properties with their unique business goals in mind and understand how to access the data they’re looking for. Our Google Analytics 4 services help you:

Accurately assess current performance
Predict future performance so you can improve your targeting and marketing spend
Unlock insights you never had about your website and business

Whether you could use support with auditing your property and ensuring it’s fully optimized with your business goals in mind or want assistance with setting up and understanding your reporting, we’re here to help. To take full advantage of everything GA4 has to offer, contact Perrill today for an in-depth account audit.

Our approach to measurement and tracking with Google Analytics 4

We believe in a unified digital strategy that accurately measures performance and ties business results back to data. Here’s how we do it:

Assess your business needs

Measurement starts by understanding your business needs and what matters to you. It’s more than just a list of KPIs. It’s a complete understanding of what you are trying to accomplish so we can determine the best way to get there.

Custom analytics setup and/or audit

Our measurement experts will perform a custom analytics setup, or we’ll audit your existing account, to make sure we are accurately tracking all important data points to properly assess performance. We map out everything and test thoroughly before launching your platform.

Customized and meaningful reports

It’s easy to be overwhelmed by data. We create custom reports that are meaningful and easy to interpret. You won’t get bogged down by meaningless data or vanity metrics, and our team will help you understand how to improve your marketing efforts based on our data analysis.

Helpful GA4 Resources

BLOG POST: 6 Must-Have Events to Track in GA4

Are you tracking the actions you should be in GA4? Learn more which events and key events you should be tracking to better understand your website’s performance in this blog post.

BLOG POST: Google Analytics 4 vs Universal Analytics

Learn the key differences between UA and GA4 to understand how to make GA4 work best for your business.

TOOL: Event Tracking Template

Use this tool to track your event setup, ensuring all of your events follow the same tracking parameters.

Download Here

TOOL: Helpful GA4 Terms and Definitions Sheet

This PDF has all of the definitions you need to get a full understanding of your GA4 property. Use it while you go through your property to get familiar with the data and what it means.

Download Here

Analytics Audits

Google Tag Manager Configuration

eCommerce Tracking

Event and Conversion Tracking

Full Data Configuration

Custom Report Creation

Data Analysis

Google Analytics 4 Configuration

Google Data Studio Reporting

HubSpot Reporting

Heatmapping and Visitor Recording

We also have full-service digital marketing, creative, and development capabilities, all performed by our in-house experts. Our comprehensive approach and complete range of capabilities ensures you achieve maximum return on investment.

Schedule a FREE Consultation

Complete the form below to see if you can benefit from our Google Analytics 4 services:

Google Analytics 4 is an analytics platform that can provide detailed insights about your website and marketing efforts that weren’t possible with previous analytics tools. It’s also an incredibly complicated tool that requires specialized expertise in order to properly configure to avoid tracking errors and missed opportunities. Our analytics experts have been implementing Google Analytics 4 since it first launched in 2020. Through constant experimentation and complex implementation, we have developed the perfect formula for setting up, auditing, and fixing Google Analytics 4 properties that can help maximize your digital presence.

Google Analytics 4 is the ideal measurement platform for any industry, especially:

B2B
Ecommerce
CPG
Outdoors
Healthcare / Dental / Medical
Financial
Engineering
Architecture
Manufacturing
Technology/IT

Businesses that have improved measurement with Perrill:

Google Analytics and Measurement News

Our analytics experts stay on top of the industry through continuous education, testing, and application. Check out these analytics articles to see what we’ve been working on lately: