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Evaluate your current agency and improve your performance

Are you working with an agency but not sure if they are delivering the results you need? Or maybe you aren’t sure if they are producing the best return possible. 

We’ll audit the performance of your existing marketing agency and provide a detailed report with specific recommendations for improvement that may include:

  • Improving communication and reporting
  • Budget reductions
  • Firing your existing agency with recommendations for replacing them
  • Moving to an in-house team
  • Reallocating your budget to different channels or services
  • Setting better expectations
  • Redefining your strategy

Our goal is to help you drive the results you need, and we’ll provide the detailed agency plan to get there. 

See if you qualify for an agency audit
Complete this form to get started

Who should get an agency audit

You are an ideal candidate for an agency audit if you have been with your existing agency for at least 6 months and you aren’t sure if you want to keep working with them for any reason. This could include communication, quality, performance, cost, or any other concern you have. We perform a complete evaluation of all aspects of your agency relationship to determine if you have the right partnership for success. 

If you aren’t working with an agency yet, we can also perform an audit of your current business goals and help you determine if you should hire an agency. During this process, we’ll also put together recommendations for budget and provide referrals to trusted agencies that are known for delivering results in your industry. 

Why use Perrill for an Agency Audit?

With over 25+ years working with clients in all industries, we know what makes an agency partnership work. 

1
Hundreds of client examples

We have onboarded 100s of clients from other agencies and know exactly what to look for in a struggling agency. We also know how to tell when the current agency is fully capable of meeting your needs. We’ve turned away many clients because their current agencies were already achieving success. 

2
Industry benchmarks

We have a full data library of industry benchmarks across all channels so we can determine if you are likely to get better performance elsewhere. We’ll find the obstacles preventing you from achieving the results of your peers. 

3
No conflict of interest or sales pitch

When we perform an agency audit, we are not pitching our own agency services. If we do recommend you fire your current agency, we’ll provide alternate suggestions, but we won’t recommend ourselves unless you ask for a pitch. We take an objective approach to agency audits that ends with our unbiased recommendation for how you can achieve success. 

How does an agency audit work?

Our proven process for auditing marketing agencies consists of the following steps:

Meet with your team to discuss your concerns, goals, and current partnership
Collect and evaluate documentation including contracts, reports, communication, briefs, and other items
Optional: Meet with your agency to discuss challenges they have working with you
Audit the accounts/services your agency manages including ad accounts and analytics
Review any assets your agency has created over the past 6-12 months
Audit your analytics, CRM, and other reports for consistency and clarity
Review the full suite of tools your agency is using for marketing services
Compile our report and present findings to your team to determine any gaps
Share recommendations for next steps on timing, budget, changes, and more
Optional: We can handle the communication of next steps with your existing agency
Ready to audit your agency?

Limited spots are open each month for agency audits, so contact us today to get on the waitlist.

Why are we providing this service?

We are tired of seeing clients get burned by their agencies. Over the past 25 years, we’ve seen everything from false promises to hidden fees to dishonest practices to complete lack of transparency. Ultimately, we believe many millions of dollars are wasted on agency fees that aren’t producing tangles benefits for businesses. At the same time, many clients aren’t holding up their end of the bargain, and they are blaming their agencies for those shortcomings. We want to put a stop to all of this and make sure clients are paired with good agencies that can drive mutual success.