Your customers are searching for solutions in more ways than ever before. While traditional search engines and SEO are still a major way customers find new brands, more and more users are turning to LLM tools like ChatGPT and Perplexity to find answers. If you aren’t showing up when your target audience is searching on these tools, then you are missing customers who are ready to buy.
With generative engine optimization, you’ll appear in more LLM conversations, and more customers will find you than ever before. Just ranking on Google isn’t enough anymore. You need to be found wherever your customers are searching. And they are searching on LLMs right now.
At Perrill, we’ve been at the forefront of SEO since search engines first launched. We’ve evolved alongside new technologies and adapt our approach to use every available channel that drives revenue for you. With LLM and Generative Engine Optimization, we’re helping our clients stay competitive and capture attention in the AI-powered search landscape.
Many brands have seen a decline in organic traffic as a result of generative chat and search engines. Our Artificial Intelligence Optimization ensures you’re found when your target audience is searching for you anywhere, including:
- SearchGPT
- ChatGPT
- Gemini
- Perplexity
- Claude
- AI Overviews
- And more
Show up when your customers are searching
With our expertise in both SEO and AI-driven search, we tailor our Generative Engine Optimization services to align with the latest trends in AI search, ensuring your content performs well in both traditional and AI-driven environments.
1. Content Relevance & Contextual Optimization
SearchGPT, Perplexity, and other LLMs prioritize meaning and context over simple keyword matches. We craft content that is rich in context and directly answers user questions, positioning your content higher in AI-driven results.
2. AI-Optimized Content Structure
Structuring content in a way that is accessible and easy for LLMs to interpret is essential. We refine headings, subheadings, and layout to ensure optimal readability and relevance.
3. Quality Mentions
It’s not enough just to have great content on your website. Your brand needs to be mentioned wherever people are talking about the products and services you offer. We help secure high-quality brand mentions in the right places so you show up more often in LLMs.
4. AI-Specific Technical SEO
From schema markup to HTML optimization, we handle technical details that help ChatGPT and other LLMs better understand and prioritize your content, ensuring it’s structured for AI-specific ranking factors.
5. Measurement and Reporting
How often are customers finding you on LLMs? We’ll set up an accurate measurement strategy with transparent reporting so you can see exactly how your gen engine optimization is working.
Our Generative Engine AI Optimization Process
Your customers aren’t just searching on Google. With so many options for your customers to start their search, you need a proven process that assesses your target market and their habits. Our AI Optimization process focuses on the tools your customers are using so you always show up in the moments they need you.
We start with a full audit of your brand presence and existing content, identifying gaps and areas for improvement. This audit focuses on factors that influence generative engine results, including directory placement, sentiment analysis, contextual relevance, semantics, and structural elements.
Our team conducts thorough keyword and topic research focused on terms that ChatGPT and other LLM algorithms prioritize, aligning with the way users naturally search through conversations. Then we optimize content for clarity, engagement, and relevance, using structures that enhance both traditional SEO and AI-driven search performance. We also create AI-optimized content designed to drive higher engagement, which signals relevance and quality to AI algorithms.
LLMs and AI-driven search engines rely on sources from around the web to determine which options they serve. We identify the top places for you to list your brand, attract new mentions, and get reviews from your customers. This includes placement in industry directories, top industry lists, and other strategic content and listings to ensure you are found more often on ChatGPT and other gen engines.
Why Your Business Needs Generative Engine Optimization
Users aren’t just on Google anymore. And these LLM tools aren’t just another search engine—it’s a sophisticated AI that interprets content differently from traditional algorithms. Optimizing specifically for AI searches lets you reach your audience in new ways, maximizing your brand’s visibility in AI-powered search results.
- Enhance organic reach across both traditional and AI-driven searches.
- Increase engagement by delivering AI-optimized content that aligns with user intent.
- Stay competitive as more companies adopt AI-specific optimization to drive results.
With decades of experience in SEO, we bring a deep understanding of search trends and optimization techniques to the table. Perrill has been driving results since the early days of search engines, and we continue to lead in the field by embracing the latest technologies. By combining our SEO expertise with AI-specific optimization strategies, we help your business capture more traffic, stay competitive, and grow in the evolving search landscape.
Generative Engine Optimization is particularly beneficial for industries where search behavior is rapidly changing due to AI advancements, or where quick, accurate information is a priority, such as:
- ECommerce: Optimizing product descriptions, categories, and landing pages to capture more AI-driven traffic.
- Healthcare: Providing reliable, context-rich information to answer patient queries and health questions accurately.
- Financial Services: Crafting trustworthy, detail-oriented content to satisfy the needs of users seeking financial guidance.
- Real Estate: Making property listings and market insights more visible to prospective buyers.
- Education & Training: Helping institutions and educators reach prospective students with engaging, accurate program information.
- Professional Services: From legal to consulting services, AI-driven content reaches potential clients quickly and effectively.
Our full-scale optimization services include:
We also have full-service digital marketing, creative, and development capabilities, all performed by our in-house experts. Our comprehensive approach and complete range of capabilities ensures you achieve maximum return on investment.
Complete the form below to find out how we can improve your appearance in generative search
Generative Engine Optimization focuses on helping brands rank in AI-driven search results. These results rely on complex language models rather than traditional keyword-based algorithms. Unlike standard SEO, GEO involves creating content, building mentions, and utilizing strategies that align with how generative engines interpret meaning, context, and user intent. This means going beyond meta tags and link building to shape your brand’s entire digital presence in a more conversational, AI-friendly way. By combining data-driven insights with creative storytelling, GEO bridges the gap between human-centric messaging and machine-generated understanding.
Generative engines are redefining how people search, discover, and engage with online content. As more platforms adopt advanced AI, securing top visibility requires a proactive approach that speaks the language of these engines. Waiting too long to adapt can mean missing out on valuable leads and conversions. With GEO, you’ll be ahead of the curve—positioning your brand as an authoritative source that AI-driven tools trust. Your customers are already using LLMs and AI chatbots to find services similar to yours. If you aren’t showing up, then you are losing customers.
At Perrill, we’ve developed a specialized framework that combines in-depth technical analysis, deep user research, and high-impact creative content. Our approach is rooted in ongoing research of AI-driven language models, allowing us to update strategies as generative technology evolves. We integrate user experience design, brand consistency, and data insights for an all-encompassing solution. The result is a future-proof plan that positions your business as a clear leader in any AI-influenced search environment.
It absolutely can, but it’s not guaranteed. GEO and SEO often work hand-in-hand. At least they should. While GEO primarily targets AI-driven platforms, many of the underlying best practices also benefit your organic visibility in traditional search engines. Strategies like producing fresh, user-centric content and leveraging semantic optimization contribute to improved search performance overall. By making your digital assets more relevant, discoverable, and engaging, you can experience a lift across multiple channels.
Timelines vary depending on your current online presence, the competitiveness of your market, and the agility of AI-driven search platforms. Often, you’ll notice initial shifts within a few weeks, such as higher placement in select results or increased engagement. However, true, sustainable visibility can take a few months of refinement and iterative updates. At Perrill, we believe in consistent monitoring and adjustments to ensure that your progress remains steady and meaningful over time. We’ve seen brands achieve top mentions in ChatGPT within 2 weeks of starting GEO services.
GEO is versatile and can benefit brands in virtually any sector, from B2B tech to consumer retail. AI-driven engines aim to serve the most relevant and authoritative information to users, which means companies of all sizes can gain an edge with the right optimization strategy. Even niche industries can reap benefits by positioning their products and services accurately for AI-generated queries. Essentially, if your business relies on being discovered online, GEO is a powerful tool.
Similar to SEO services, you will see quite a range in the cost of GEO services. As always, you get what you pay for. Cheap SEO damages brands and has long-term negative impact on your traffic and revenue. Cheap GEO will likely have a similar impact. We tailor our pricing to match the complexity and scale of each client’s needs, ensuring you only pay for the level of service you truly require. Some businesses benefit from a comprehensive monthly retainer that covers ongoing content creation and technical optimization, while others may prefer project-based engagements for specific goals. We’re transparent about costs every step of the way, so you’ll know exactly where your investment is going. Ultimately, our focus is delivering measurable value and sustained growth—on a plan that aligns with your budget and objectives. Our GEO services start at $6,000 per month.
One of the first steps in our process is determining the right LLMs to target for your specific brand. Generally speaking, our GEO strategy is designed to optimize visibility across a variety of AI-powered search engines, from conversational bots like ChatGPT, Perplexity, and Clause to emerging platforms powered by generative models. We stay current on updates to established tools such as Google Gemini and Bing Chat, ensuring your brand remains discoverable across multiple channels. By taking a platform-agnostic stance, we help your content adapt to the nuances of each AI-driven environment. This robust coverage means you’ll be ready to engage audiences wherever they’re searching, now and in the future.